Chervò took to the global stage last week to exhibit its latest golf fashion collections at the 2016 PGA Merchandise Show in America – the world’s most important trade event for the golf industry.
Professionals and experts were given the chance to discover the latest news from the classic Italian brand, who are market leaders in technical golfwear and are renowned for delivering an unmistakable Italian flavour and state-of-the-art clothing technology across its ranges which are ideal for leisure.
Among the collections on show in Orlando, Florida, were the new SS16 and FW16 ranges, with Chervò also offering visitors an exclusive preview of the SS17 line. Two open show windows at the entrance allowed the public to appreciate the new mood of the lines, through the use of “buffalo” checked for man and “Venetian tapestry” texture for women, with original colour effects.
The company’s impressive stand also featured large panels which gave fans of the brand the opportunity to preview images of the new SS16 catalogue, which was shot in the elegant and charming setting of the beautiful Reggia di Venaria Reale in Turin.